the journal
How the windows, fixtures and rollouts get made, from the first brief to the final polish.
01
Construction barricade graphics: keeping a flagship on brand through a renovation
How a construction barricade becomes a store's only brand surface during a renovation, from survey and substrate to print, approvals, install and removal.
- Facades
- Barricades
- Process
02
Digital and LED screens in luxury store windows: what works and what it takes
What digital signage in retail does well in a luxury window, what it does badly, and the content, structure and service a screen program needs.
- Windows
- Screens
- Process
03
How a window display gets made, from brief to install
The full sequence behind a luxury window: brief, survey, engineering, prototype, fabrication, an overnight install and the handover.
- Windows
- Process
- Installation
04
What to prepare before commissioning a retail fixture program
A brand-side checklist for fixture programs: the documents, decisions and sign-offs that remove rework before fabrication starts.
- Fixtures
- Rollouts
- Planning
05
A seasonal window timeline, worked back from the install date
How to plan a seasonal window backwards from install: which stages compress, which never do, and why holiday is the tightest season.
- Windows
- Holiday
- Planning
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to look iconic.
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