SPS Worldwide
Dior 57th Street flagship at night, its glass tower outlined with a glowing gold J'adore bottle, New York

Dior

Dior 57th Street

Flagship Facade 57th Street, New York
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A flagship tower, drawn in gold light.

Client
Dior
Project Type
Flagship Facade
Location
57th Street, New York
Partner
SPS Worldwide
Scope
Engineering Illuminated Graphics Backlit Panels Fabrication Installation

Overview

A gold light-line J'adore bottle across the glass tower by night, and backlit botanical panels wrapping the storefront in 2021.

Illuminated gold J'adore lettering across the Dior 57th Street facade at night
Full-height J'adore bottle drawn in gold light on the Dior 57th Street glass tower, New York

The Challenge

Midtown access windows, open weather and a standard that allows no visible seam.

Dior 57th Street tower at dusk with the gold J'adore bottle facade above the boutique entrance

The Solution

Structure, graphics and light engineered as one system, pre-fitted in our shop, installed by our own crew.

Street-level view of the Dior 57th Street flagship and J'adore facade with traffic light trails
Dior 57th Street facade wrapped in backlit blue-and-white botanical panels, 2021, at night
Corner view of the illuminated Dior 57th Street facade with botanical panels and golden windows, 2021
Outcomes delivered
Scope
Design to install
Read
Day and night
Finish
Seamless
Dior 57th Street facade wrapped in backlit blue-and-white botanical panels, 2021, at night
Corner view of the illuminated Dior 57th Street facade with botanical panels and golden windows, 2021
Backlit Dior facade panels with silhouetted branch motifs wrapping the 57th Street corner at night
Dior 57th Street storefront with glowing lavender floral facade panels and lit windows
Wide night view of the Dior 57th Street facade with illuminated patterned panels

Every line aligned. Every finish intentional.

Production · SPS Worldwide

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We make it legendary.

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